Privacy Policy
Wake Up Recreational Trips Est. (referred to herein as “Wake Up”) respects your privacy and is committed to protecting the personal information you share with us. We reserve the right to add to, remove, or otherwise modify these terms at any time, and therefore encourage you to check this page periodically for changes. You acknowledge and agree that it is your responsibility to maintain a valid e-mail address as a registered user, review this site and this Privacy Policy periodically, and be aware of any modifications.
What This Privacy Notice Covers
This privacy policy sets out how Wake Up uses and protects any information that you give Wake Up when you use this website Wakeupadventures.com. The Privacy Notice will explain:
- What types of personal data we collect and why we collect it.
- When and how we may share personal data both within Wake Up and with our business partners and other organizations.
- Your choices regarding your data including access, updates, and erasure.
Personal Information We Collect
“Personal information” is defined as any information used to identify, contact, or locate the person to whom such information pertains, including but not limited to name, e-mail address, mailing address, phone number, or other contact information.
When you browse this website and have not registered for any online service from Wake Up, you browse anonymously. Personal information is not collected as you browse. Personal information is collected when you request any website service, including registering for electronic newsletters, answering surveys, and/or registering for contests and other promotional opportunities provided by Wake Up.
We may collect the following information when you register for services or browse our website or mobile apps:
- Name and job title;
- Address, email address, phone number, and date of birth;
- Your account login details, such as your username;
- Demographic information such as postcode, preferences, and interests;
- Information about your browsing behavior on our website and mobile apps;
- Information about when you click on one of our advertisements, including advertisements on other websites;
- Information about the way you access our digital services, including operating system, IP address, online identifiers, and browser details;
- Social preferences, interests, and activities.
We may collect the following information when you contact us or we contact you to take part in promotions, competitions, surveys, or questionnaires about our services:
- Personal data you provide when you connect with us, including by email, mail, and telephone or through social media, such as your name, username, and contact details.
- Details of emails and other digital communications we send to you that you open, including any links within those communications that you click on.
- Your feedback and contributions to customer surveys and questionnaires.
Personal information will also be collected when you purchase trips or related services on this site.
We may collect the following information when you buy our products:
- Passenger information, passport details, other ID document details;
- Insurance details;
- Relevant medical data and any special, dietary, religious, or disability requests;
- Information about your purchases, including what you bought, when and where you bought it, how you paid for it, and credit or payment information;
- Information about your browsing behavior on our websites and mobile apps;
- Information about when you click on one of our advertisements, including advertisements on other websites;
- Information about the way you access our digital services, including operating system, IP address, online identifiers, and browser details;
- Social preferences, interests, and activities.
Other sources of personal data:
- We may use personal data from other sources, such as specialist companies that supply information, retail partners, and public registers.
- Your insurance company, their agents, and medical staff may exchange relevant personal data and special categories of personal data with us in circumstances where we/they need to act on your behalf or in the interest of other customers or in an emergency.
- If you log-in using your social network credentials to connect to our platforms and online services e.g., Facebook, Google+, Twitter, you will agree to share your user details with us. For example, your name, email address, date of birth, location, and any other information you choose to share with us.
Personal data you provide about others:
- We use personal data about other individuals provided by you, such as those people on your booking.
- By providing other people’s personal data, you must be sure that they agree to this and you are allowed to provide it. You should also ensure that, where appropriate, they understand how their personal data may be used by us.
What we do with the information we gather
This information is used to enhance your site experience, expedite communications, allow you to receive electronic/postal mailings from Wake Up, and/or facilitate your travel with Wake Up. Additionally, we may request your destination and travel interests, which allows us to further personalize your website and email messages.
To provide the products and services you request
We need to process your personal data so that we can manage your account or booking, provide you with the products and services you want to buy, and help you with any orders and refunds you may request.
To manage and improve our products, services, and day-to-day operations
We use personal data to manage and improve our products, websites, mobile apps, customer loyalty or recognition programs, and other services.
We monitor how our services are used to help protect your personal data, detect and prevent fraud, other crimes, and misuse of services. This helps ensure that you can safely use our services.
We may use personal data to respond to and manage security operations, accidents, or other similar incidents, including medical and insurance purposes.
We may use personal data to carry out market research and internal research and development and to develop and improve our product range, services, IT systems, security, and the way we communicate with you.
To personalize your experience
We want to ensure that marketing communications relating to our products and services, including online advertising, are relevant to your interests.
To do this we may use your personal data to better understand your interests so that we can try to predict what other products, services, and information you might be most interested in. This enables us to tailor our communications to make them more relevant and interesting for you.
Looking at your browsing behavior and purchases helps us to better understand you as a customer and it allows us to provide you with personalized offers and services.
We may also measure responses to marketing communications relating to products and services we offer, which enables us to offer you products and services that meet your needs as a customer.
If you do not want to receive personalized services from us, you can change your preferences online, over the phone, or by emailing us at any time. We will update our records as soon as possible.
To make contact with you and interact with you
We want to serve you better as a customer so if you contact us, for example by email, mail, telephone, or social media, we may use the personal data to provide clarification or assistance to you.
We need to process your personal data so that we can manage any promotions and competitions you choose to enter, including those we run with our suppliers and retail partners. For example, if you win a prize.
We may invite you to take part in customer surveys, questionnaires and other market research activities carried out by Wake Up and by other organizations on our behalf.
To help us to better understand you as a customer, and to be able to provide you with services and marketing communications (including online advertising relevant to your interests), we may combine the personal data we collect when you make purchases in-shop with personal data collected from our websites, mobile apps, and other sources.
We do not sell your personal data to third parties.
Marketing Communications + Marketing Research
From time to time, we may send you relevant offers and news about our products and services in a number of ways, including by email. We may also send you information about other companies’ products and services that we believe may be of interest to you. We will only do this if you previously agreed to receive these marketing communications.
When you book or register with us, we will ask you if you would like to receive marketing communications. You can change your marketing preferences over the phone, using the “unsubscribe” link in our emails, or by writing to us at any time. Of course, the choice is entirely yours, but if you say you do not want to receive marketing information from us you will miss out on receiving great offers and promotions that may be of interest to you.
You may still receive service-related communications from us. For example, confirming bookings you make with us and providing important information about the use of our products and/or services.
We would like to hear your views to help us improve our products and services, so we may contact you for market research purposes. You always have the choice about whether to participate or continue in our market research.
Sharing Personal Data with Suppliers + Retail Partners
In order to provide products or services you have requested, we may share your personal data with suppliers of your travel arrangements, including airlines, hotels, and transport companies.
We also work with carefully selected suppliers that carry out certain functions on our behalf. For example, companies that help us with IT services, storing and combining data, marketing, market research, processing payments, and delivering products and services.
We may need to share personal data to establish, exercise, or defend our legal rights; this includes providing personal data to others for the purpose of preventing fraud and reducing credit risk.
When we share personal data with other organizations, we require them to keep it safe, and they must not use your personal data for their own marketing purposes.
We only share the minimum personal data that enables our suppliers and retail partners to provide their services to you and us.
Sharing Personal Data with Regulatory Authorities
So that you can travel, it may be mandatory (as required by government authorities at the point(s) of departure and/or destination) to disclose and process your personal data for immigration, border control, security, and anti-terrorism purposes, or any other purposes which they determine appropriate.
Some countries will only permit travel if you provide your advance passenger data (for example Caricom APR Data and US Secure Flight Data). These requirements may differ depending on your destination and you are advised to check. Even if not mandatory, we may assist where appropriate.
We may share the minimum personal data necessary with other public authorities if the law says we must, or we are legally allowed to do so.
Sharing Personal Data Within Wake Up
Our privacy notice applies to all of the services offered by Wake Up but excludes services that have separate privacy notices that do not incorporate this Privacy Notice. We may share the minimum personal data necessary with other companies and members of Wake Up, for example, to provide the products and services you request; to manage and improve our products, services, and day-to-day operations; to help to personalize your experience; where appropriate, to make contact and interact with you; and if allowed and appropriate, for marketing or marketing research purposes.
We may also share personal data with an organization we sell or transfer (or enter into negotiations to sell or transfer) any of our businesses or any of our rights or obligations under any agreement we have with you. If the transfer or sale goes through, the organization receiving your personal data can use your data in line with this Privacy Notice.
Data Retention
We will retain your personal data for only as long as it is necessary for the uses set out in this Privacy Notice and/or to meet legal and regulatory requirements. After this period, we will securely erase personal data. If the data is needed after this period for analytical, historical, or other legitimate purposes, we will take appropriate measures to anonymize this data.
Aggregate and Usage Information
Wake Up automatically tracks certain information while you use our website, including (but not limited to) the URL you visited before Wake Up.com, the URL you visit after Wake Up.com, and your IP address. We may also record data about which pages you visit on our site and how long you spend on each page.
Wake Up may also collect aggregate and usage information to generate market research reports. Demographic data such as age, gender, and interests provided by Google are collected and used to analyze our website visitors through Google Analytics Demographics and Interest Reporting. Google Remarketing ads are advertised to website users that have visited specific pages on the website.
Cookies
Wake Up’s website uses “cookies,” small data files that are placed on your hard drive while you browse our website. Cookies are used to store your preferences and sign-in information, or allow us to provide you targeted ads that may interest you and analyze the way our site is working to help us improve. Our cookies cannot retrieve information from your device other than what you choose to enter, such as sign-up information to receive our newsletter or enter a contest.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
Links to Other Sites
Our website contains links to other websites outside of our domain, and therefore WakeUpadventures.com cannot claim responsibility for the privacy practices of such external sites. We encourage our users to be aware when they are leaving our site and read the privacy statements of other websites collecting personal or credit card information—including affiliated sites that may post or bear Wake Up’s logo.
Social Media Features
Our websites or mobile apps may contain social media features such as Facebook, Twitter, Google+, and Pinterest that have their own privacy notices. Please make sure you read their terms and conditions and privacy notice carefully before providing any personal data as we do not accept any responsibility or liability for these features.
Privacy Commitment
Wake Up respects and values your privacy. We will not disclose your personal information to any external party without your informed consent unless we are required by law to do so.
Controlling Your Personal Information
You have a right to ask for a copy of the personal data we hold about you, although you should be able to access online the personal data associated with your account or booking.
You may request details of personal information which we hold about you. Please include any details to help us identify and locate your personal data. Where we can provide data access, we will do so free of charge except where further copies are requested in which case a small fee will be payable based on administrative costs.
If you believe that any information, we have pertaining to you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.
You can also ask for your information to be rectified or erased, to object to the processing of your personal data, and, where technically feasible, to ask for the personal data you provided us to be transferred to another organization.
We will update or erase your data unless we have to keep it for legitimate business or legal purposes.
You can also contact us if you have complaints about how we collect, store or use your personal data. We aim to resolve your complaints but if you are dissatisfied with our response, you may complain to the local data protection authority. To request removal from our contact lists or amend your personal information, you may contact us or submit a written request.
Please note that we may ask you to verify your identity before we can act on your request or complaint. We may also ask you for more information to help ensure that you are authorized to make such a request or complaint when you can contact us on behalf of someone else.
Unsubscribe from Emails
At any time, you may request to stop receiving our newsletter emails. You may unsubscribe by updating your email preferences or clicking the unsubscribe link that appears in every Wake Up email.
Legal Basis for Processing Personal Data
We will only collect and use your personal data if at least one of the following conditions applies:
- We have your consent;
Example: Customer account
You give us permission to process your personal data when you register for a customer account.
- It is necessary for a contract with you or to take steps at your request prior to entering into a contract;
Example: To provide the products and services you request
We need to process your personal data so that we can manage your account or booking, provide you with the products and services you want to buy, and help you with any orders and refunds you may ask for.
- It is necessary for us to comply with a legal obligation;
Example: Sharing personal data with regulatory authorities
So that you can travel, it may be mandatory (as required by government authorities at the point(s) of departure and/or destination) to disclose and process your personal data for immigration, border control, security, and anti-terrorism purposes, or any other purposes which they determine appropriate.
- It is necessary to protect your vital interests or those of another individual;
Example: In an emergency
Your insurance company, their agents, and medical staff may exchange relevant personal data and special categories of personal data with us in circumstances where we/they need to act on your behalf or in the interest of other customers or in an emergency.
- It is in the public interest or we have official authority; or
Example: Security operations
We may use personal data to respond to and manage security operations, accidents, or other similar incidents, including medical and insurance purposes.
- It is in our or a third party’s legitimate interests and these are not overridden by your interests or rights.
Example: To personalize your experience
We may use your personal data to better understand your interests so that we can try to predict what other products, services, and information you might be most interested in. This enables us to tailor our communications to make them more relevant and interesting for you.
Where we need to process special categories of personal data, for example, health data for medical reasons, we will only do so if one or more additional conditions apply. For example, we have your explicit consent; it is necessary to protect the vital interests of you or another individual and you are physically or legally incapable of giving consent; it is necessary to establish, exercise, or defend legal claims; it is necessary for reasons of substantial public interest.
Security
WakeUpAdventures.com is protected by a security technology called SSL encryption to prevent the loss, misuse, and alteration of the information under our control. While no internet data transmission is ever completely secure, all credit card payments submitted via WakeUpAdventures.com are automatically encrypted. If your preferred web browser does not support SSL encryption, you will receive instant notification. Wake Up does not use credit cards for any purpose other than intended payment.
